Your advertisement with the ballet distinguishes your business as arts saavy and commmunity focused. Ballet patrons are well educated and have a higher than average discretionary income.
| Ballet | Month | Performances | Impressions |
|---|---|---|---|
| The Nutcracker | December | 8 | 6,000 |
| Sleeping Beauty | February | 3 | 2,500 |
| The Magical Tales of Beatrix Potter | April | 2 | 1,500 |
| Income | Life stage | Interests | Gender |
|---|---|---|---|
| Afluent, post-secondary education | Families with school age children | Arts, education, cooking, books, travel, pets | 60-80% Female |
| Ad location | Dimmensions | Regular Fee | Early-Bird Fee |
|---|---|---|---|
| Outside back cover | 5.5"x8.5" | $900 | $850 |
| Inside front or back cover | 5.5"x8.5" | $850 | $750 |
| Full page | 5.5"x8.5" | $525 | $500 |
| Half page | 5.5"x4.25" | $265 | $250 |
| Quarter page | 2.75"x4.25" | $130 | $125 |
| Business Card | 2.75"x2.125" | $80 | $75 |
Nov 1 - Last day for Early-bird fees Dec 1 - Regular fee due
Program ads are printed in full color Final ad should be in .jpg or .pdf format, 300 DPI minimum. Printer marks should not be included if sending a .pdf format file. Allow 1/8" bleed for any photos or artwork that are to be printed to the edge of the ad.
I don't have an ad created; can you help with that? --Yes, we will put you in contact with our printer that can provide design services for a nominal fee. You will work directly with them to come up with an ad to represent your business well and will look great! Can I be the exclusive business of my type in your playbill? --We will do our best to keep competitors on separate pages. Please let us know if there are specific instructions. Where will my ad be placed? --Unless you purchase a specific, full-page, feature location. We cannot guarantee placement. Who can I call with more questions? --Contact the Lexington Ballet office. Is the Lexington Ballet a non-profit? --Yes, Lexington Ballet is a 501(c) non-profit. Tax ID can be provide on request. I'd like to make a charitable donation instead of placing an ad, can I do that? --Yes, use the online donate button or contact our office. As a donor, you will receive recognition in the sponsor section of our playbill.